Nordic Hockey Center
A connected platform for booking, commerce and administration in hockey.
Coming soonWeb & product development / Sweden
Digital workflows. Simpler everyday work.
Websites, apps and connected business systems.
AI services that simplify everyday work.
LMCE / FORM 001
PRODUCT THINKING. DESIGN. ENGINEERING.Scroll to explore
01 / Selected work
Ideas, out in the world.
Our own software and websites for clients. Explore LineupDesigner and our work for Gothenburg Eagles.
LineupDesigner
From player lists to game-ready lineups. A hockey coaching platform for lineups, training groups, practice planning and sharing with the coaching team.
Explore projectGothenburg Eagles
A digital home for hockey development. Bringing programmes, camps and new-player enquiries together, with a clear route into the club’s existing SportAdmin workflow.
Explore projectTaking shape in the studio
2026THAUMAS
A music production environment taking shape in the studio.
Coming soonSportsAVC
An audio console for music, sound cues and the pace of live sports.
In developmentLevbo
A home-buying calculator designed to make housing costs easier to understand.
Coming soon02 / How we can help
Less friction. Better flow.
AI services, web development and system integrations for small businesses and large companies. We build AI agents and automate recurring tasks within your existing systems.
01
AI services & digital workflows
AI agents and automation for small businesses and large companies. Simplify enquiries, internal knowledge and administration.
Explore this service02
Web development & apps
Websites and applications with clear content, responsive design and useful features. From a first enquiry to a working digital product.
Explore this service03
POS & integrations
Connect checkout, booking and existing systems. Less manual entry and a clearer view of what has happened.
Explore this service04
Booking & operations
Make bookings, customer information and internal processes easier to manage together.
Explore this service03 / The studio
Good software starts with paying attention.
LMCE is an independent Swedish product studio developing websites, apps, AI agents and system integrations for businesses and organisations.
Our work starts in worlds we know: sport, music and the systems that keep them moving. We build our own products, including LineupDesigner, and develop websites and digital workflows for clients such as Gothenburg Eagles.
LMCE is operated by MP Ton & Produktion AB in Sweden. We work closely with the people using the solution, from the first conversation to implementation and refinement.
Let’s look at your digital flow
The person behind LMCE
Mikael Persson. You may know me as Mike Perry.
My path here runs through Volvo and the music studio. As a music producer, I’m known as Mike Perry. An interest in technology has been with me throughout.
Hockey is part of my everyday life too. I have two children who play, and I’m involved as a team leader myself. That gives me a practical perspective on tools for coaches and team staff, including LineupDesigner.
Today I build websites, apps and AI agents that simplify digital workflows through LMCE. I like understanding how something works and how it can work better for the people using it.
I follow new technology and explore how it can be useful in practice. That curiosity connects my work in music with the products and systems I build today.
01
Find the real problem.
Start with the people, the context and what gets in the way.
02
Make it tangible.
Turn the idea into a clear direction and a working prototype.
03
Build with purpose.
Bring design and engineering together, then refine through real use.
Tools & platforms we work with
Chosen for the work. From web platforms and native apps to AI agents and tools for development.
04 / Studio journal
Ideas from the work.
Practical guides to digital workflows, POS integrations and software design, with examples from our products.
All articlesImprove digital workflows: start with the task, not the tool.
How to map bookings, enquiries and administration, choose a first automation and measure whether it reduces repeated work.
2 min read
POS and booking systems: make the whole customer flow work.
What to check before connecting a POS system to bookings: responsibilities, shared references, provider support and handling changes.
3 min read
LineupDesigner: hockey lineups and practice planning in one workflow.
A closer look at our hockey coaching platform, from player lists to lineups and practice planning.
2 min read
Before we start
A clearer first step.
What can LMCE help us with?
We offer AI services, develop websites and apps, and connect business systems for small businesses and large companies. We help improve digital workflows and automate tasks such as enquiries, document preparation and everyday administration.
Do we need to replace our existing software?
We start with what you already use. After reviewing the workflow and integration support, we assess whether a better form, a smaller connection or a new application is the right step.
How does a project begin?
Tell us which task needs to work better and which systems are involved. We define the need, priorities and scope together, then use a prototype where it helps make the direction concrete.
What determines the cost and timeline?
The scope, existing systems and what needs to be built. We first define a manageable step and the information needed to estimate it. You can then assess the proposed scope before implementation.
05 / Start a conversation
Your next idea starts here.
A new website, AI agents for your business or connected systems.
Tell us where the work gets stuck.